New (Old) Rules: How Budweiser and Bud Light can get back to selling beer
A little more than a year ago somebody at Anheuser-Busch suggests Budweiser’s ad agency dig out D’Arcy’s “This Bud’s for You” campaign, immerse themselves in its strategy, its emotion, its ability to...
View Article11 Best Blog Posts from Dave Kerpen, Jay Baer, Erik Qualman and Others
I don’t know about you, but for me, the challenge with the internet isn’t that there isn’t good content — it’s that there’s so much good content. People like Dave Kerpen, Jay Baer, Erik Qualman,...
View ArticleCase Study: How Dove Soap Squashed the Competition
My father was a Mad Man, which means he worked on Madison Avenue in the 1950s and 1960s. (That was the Golden Era of advertising that I talked about in a previous post called How to Save the Ad Agency...
View ArticleThe Most Common Email Grammar Mistakes and How to Avoid Them
The Internet has made writers of us all. Grammarly analyzed over one billion words proofread by their popular writing app over the course of one month and uncovered some fascinating insights, including...
View Article8 Mobile Apps Busy Executives Use to Keep Up Their Social Presence
The most difficult challenge facing social marketers is the growing number of social network users. In 2017, about 208.91 million people use social networks in the United States, accounting for 21.4...
View ArticleLaying the Foundation for the Development of Your Next Marketing Plan
Just about every company relies on digital and community marketing to spread the news about their business. Of course, companies with little to no competition will not have to work as hard, since local...
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